In March 2007, it struck a deal with the BBC for three channels with BBC content, one for news and two for entertainment. In January 2010, YouTube introduced a film rentals service, available in many countries, and TV shows can be bought in several countries. President Obama held a meeting at the White House with leading YouTube content creators not only to promote awareness of Obamacare but more generally to develop ways for government to better connect with the “YouTube Generation”. Whereas YouTube’s inherent ability to allow presidents to directly connect with average citizens was noted, the YouTube content creators’ new media savvy was perceived necessary to better cope with the website’s distracting content and fickle audience. As of 2018[update], public access to YouTube is blocked in many countries, including China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan. In cases where the entire site is banned due to one particular video, YouTube will often agree to remove or limit access to that video in order to restore service.
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Shortly after the Russian invasion of Ukraine in 2022, YouTube removed all channels funded by the Russian state. YouTube expanded the removal of Russian content from its site to include channels described as ‘pro-Russian’. In April 2010, Lady Gaga’s “Bad Romance” became the most-viewed video, becoming the first video to reach 200 million views on May 9, 2010. In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute. That year, the company again changed its interface and at the same time, introduced a new logo with a darker shade of red. In February 2005, the company registered The same day, the company launched a public beta and by November, a Nike ad featuring Ronaldinho became the first video to reach one million total views.
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In September 2016, YouTube Go was announced, as an Android app created for making YouTube easier to access on mobile devices in emerging markets. It was distinct from the company’s main Android app and allowed videos to be downloaded and shared with other users. YouTube began offering free-to-view movie titles to its users in November 2018; selections of new movies are added and others removed, unannounced each month. Google Play Movies & TV formally shut down on January 17, 2024, with the web version of that platform migrated to YouTube as an expansion of the Movies & TV store to desktop users.
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YouTube was not the first video-sharing site on the Internet; Vimeo was founded in November 2004, though that site remained a side project of its developers from CollegeHumor. Besides helping to bolster ratings and CuntBoom long-term viewership for Saturday Night Live, “Lazy Sunday”‘s status as an early viral video helped establish YouTube as an important website. Despite eventually being taken down, these duplicate uploads of the skit helped popularize YouTube’s reach and led to the upload of more third-party content. The site grew rapidly; in July 2006, the company announced that more than 65,000 new videos were being uploaded every day and that the site was receiving 100 million video views per day. In January 2024, YouTube had more than 2.7 billion monthly active users, who collectively watched more than one billion hours of videos every day.
- In September 2016, after introducing an enhanced notification system to inform users of these violations, YouTube’s policies were criticized by prominent users, including Philip DeFranco and Vlogbrothers.
- In January 2024, YouTube had more than 2.7 billion monthly active users, who collectively watched more than one billion hours of videos every day.
- Starting with the Oculus Quest, the app was updated for compatibility with mixed-reality passthrough modes on VR headsets.
- YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader.
- Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted.
- YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act.
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That was disputed by Billboard, which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube. YouTube has had unprecedented social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities. YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators. In 2023, YouTube’s advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022.
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- On September 23, 2025, YouTube parent company Alphabet announced that it would reinstate creators that were banned for spreading misinformation about COVID-19 and the 2020 U.S. presidential election.
- In March 2017, the government of the United Kingdom pulled its advertising campaigns from YouTube, after reports that its ads had appeared on videos containing extremist content.
- In May 2013, Nintendo began enforcing its copyright ownership and claiming the advertising revenue from video creators who posted screenshots of its games.
- The company stated the decision was in response to experiments which confirmed that smaller YouTube creators were more likely to be targeted in dislike brigading and harassment.
- That was disputed by Billboard, which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube.
- The use of Content ID to remove material automatically has led to controversy in some cases, as the videos have not been checked by a human for fair use.
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- The site grew rapidly; in July 2006, the company announced that more than 65,000 new videos were being uploaded every day and that the site was receiving 100 million video views per day.
- Indie creators have built grassroots followings numbering in the thousands at very little cost or effort, while mass retail and radio promotion proved problematic.
- Businesses, schools, government agencies, and other private institutions often block social media sites, including YouTube, due to its bandwidth limitations and the site’s potential for distraction.
- The next year, the site celebrated its “100th anniversary” with a range of sepia-toned silent, early 1900s-style films, including a parody of Keyboard Cat.
- That year, the company again changed its interface and at the same time, introduced a new logo with a darker shade of red.
- YouTube was not the first video-sharing site on the Internet; Vimeo was founded in November 2004, though that site remained a side project of its developers from CollegeHumor.
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On February 1, 2018, it was rolled out in 130 countries worldwide, including Brazil, Mexico, Turkey, and Iraq. On May 22, 2018, the music streaming platform named “YouTube Music” was launched for people who mostly listen to music on YouTube. In 2008, all links to videos on the main page were redirected to Rick Astley’s music video “Never Gonna Give You Up”, a prank known as “rickrolling”. The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a “new layout”.
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On September 23, 2025, YouTube parent company Alphabet announced that it would reinstate creators that were banned for spreading misinformation about COVID-19 and the 2020 U.S. presidential election. Karim could not easily find video clips of the incident and the 2004 Indian Ocean tsunami online, which led to the idea of a video-sharing site. Hurley and Chen said that the original idea for YouTube was a video version of an online dating service and had been influenced by the website Hot or Not. Difficulty in finding enough dating videos led to a change of plans, with the site’s founders deciding to accept uploads of any video. Some YouTube videos have themselves had a direct effect on world events, such as Innocence of Muslims (2012) which spurred protests and related anti-American violence internationally. Journalist Virginia Heffernan stated in The New York Times that such videos have “surprising implications” for the dissemination of culture and even the future of classical music.
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Businesses, schools, government agencies, and other private institutions often block social media sites, including YouTube, due to its bandwidth limitations and the site’s potential for distraction. On February 28, 2017, in a press announcement held at YouTube Space Los Angeles, YouTube announced YouTube TV, an over-the-top MVPD-style subscription service that would be available for United States customers at a price of US$65 per month. Discovery (including among others Bravo, USA Network, Syfy, Disney Channel, CNN, Cartoon Network, E!, Fox Sports 1, Freeform, FX and ESPN). First released on February 15, 2015, as an Android and iOS mobile app, the app has since been released for LG, Samsung, and Sony smart TVs, as well as for Android TV. In October, YouTube announced that they would be rolling out customizable user handles in addition to channel names, which would also become channel URLs.
